In the third quarter of 2020, YouTube was the most popular social media platform in the Philippines with 97.2 percent of internet users accessing the platform according to Datareportal. Within the same period, Filipinos spent nearly four hours online on social media.
Social media penetration in the Philippines
Among social media users in the Philippines, Facebook was the most used platform, accounting for almost the entire social media market.
In the third quarter of 2020, the average daily time spent using the internet among the surveyed respondents in the Philippines was approximately 10.6 hours according to Datareportal. In addition, the surveyed respondents spent approximately 4.15 hours on social media.
Is Instagram popular in Philippines?
There were 10 698 000 Instagram users in Philippines in February 2020, which accounted for 9.5% of its entire population. The majority of them were women – 63.7%. People aged 18 to 24 were the largest user group (4 700 000).